The app developers never know what might go viral and what might lead to a dying app. Releasing an app to the Google Play Store or iTunes have now become like gambling. For every hit like clash of clans, there are hundreds and thousands of apps that go unnoticed and languished.
The trend of buying apps for money has largely fallen down. Nowadays, the app developers are only left with the choice of offering in-app purchases, advertisements, and subscriptions to make a profit from the app. So, are you having a dying app and are you waiting for that big break?
Here are the top 10 strategies with which you can boost your downloads and reach the heights that you always wanted to achieve. In fact, it is not always the app that is the problem. It is the chance and opportunity that you missed.
Without any proper plan and promotion, your app is nothing but another drop in the ocean. And mind you, all the other drops are expecting that big break just as you do. So here are the top 10 strategies which are worth pursuing to breath a new life into your dying app.
Image Credit: searchenginejournal
Overhaul Your App’s Appearance
Although we might say not to judge a book by its cover, it is what exactly happening in an app. The appearance and presentation of your app have a huge impact on your app’s usage. If you feel your app is being unpopular, tweak it a little bit and make it more user-friendly.
You can change the home screen, icons, splash screen and UI of the app. These will make your users fall in love with these exterior parameters.
Create a Campaign
Doing paid campaigns are one of the most popular and oldest trick in the book. It is the process where you can provide some purchases free for the user for a day or two. Give away the items that are consumable and not non-consumable.
For example, items like boosters and coins might work but removing ads might not be a good choice. Create this campaign and make a press release. You will witness more than thousands of downloads coming your way in a matter of seconds.
Optimize Your App
Just as you optimize your articles for search engines, optimize your app for the app store. Give your app a unique name. Thus, only your app will come up when a user searches for your app.
When there are more similar apps, then the users have more choice. This means more bad news for your already dying app.
If you don’t think that your app can make out on its own, find a publisher and take their help. Game developing companies like King, Ketchapp, and Supercell have amazing marketing skills. Use their skills as a launchpad for your apps.
Make It More Regional
It is true that majority of the users search and use their app in the English language. But this happens mostly because they are left with no other choice.
Localize your app more, and add more languages. Thereby, your dying app will find more quick downloads for every part of the world.
Use Facebook to run your ads and get more downloads. You can buy ad right from Facebook which has a rate from $20 to $50 a day. You can also set visibility to different groups of people.
There are mainly two groups. The first group is similar to the people that have already downloaded and used your app. The second group is that has installed the apps of your closest competitors.
Make It Freemium
Freemium combines free with premium. Thus, one of the main reason for your app’s death might be because of it’s price or purchase requirement. Let your users enjoy the basic feature for free and make them pay for the premium experience.
For the basic experience, you can provide them all the features within a time limit or else include ads.
Update, Update, And Update
After getting downloads, it is your responsibility to maintain and not to disappoint them with an outdated application and features. Hence, trends and liking of your users are fast changing and the developers have to keep up with this trend if they want to keep their nose above water.
For example, the material designs are something that came up with the new marshmallow version of android OS. This immediately saw all the app developers changing their app appearance to suit this new material design laid out by Google.
Make a Video
Nevertheless, you should try making a video of your app in order to give new life to your dying app. Make a video that explains user the features and how-to in detailed and clear steps.
You can hire a freelancer who is an expert in video editing or else you can use video editing software to make the video yourself. There are several professional Explainer video creations companies which can provide you with an optimized solution.
Time to Sell!
If you have tried and tested all methods. But if you still are not able to breathe life into your dying app and make a profit, it might be time to sell it!
All these strategies and methods might work different for each person and may have a varying impact on the downloads and installs. But these are the most effective ways out there in which you can give CPR and regenerate life in your dying app.
While going all the way and selling your app might seem a little harsh and extreme but if there is no other way out, you better sell it and make some money of it. At least you can use this money to focus on developing much better applications rather than going stale with your dying app.
Thus, you should be practical and rational when operating a start-up Mobile app. Be confident and recreate an improvised app with fuller zeal.
Always waiting for your valuable feedback and comments.