For any business, it is required to get in contact with customers. It not only allows more business opportunities but also offers better business prospects. The most common and easily available way to interact with the people is by using social media networking sites. There are plenty of social media sites, each one can be used specifically for some purpose. Pinterest is considered to be the most effective social media site for business promotional activities which includes E-commerce business activities.
- Pinterest is among the most popular social media sites with over 76 million registered users all across the world.
- In terms of generating daily referral traffic, Pinterest ranks third after Facebook and Twitter.
- The most interesting fact about Pinterest is, more than 80% of its users are women.
- In a study, it is found that the people using Pinterest are 10% more likely to buy your products than the users from other social sites.
- Most of the buyers make use of Pinterest, to find precise product information and relevant
Let us discuss and understand the power of Pinterest and its simple techniques:
- Understand How Pinterest Works
Pinterest offers e-commerce marketing techniques to the users and helps them to succeed in the business. Being a social media site, one has to work hard, need some time in understanding the procedure of using Pinterest with patience.
Pinterest offers following benefits at the earlier stage to the user:
- Pinterest is the best available stage to interact and to understand the potential audience.
- The products and services offered by the user get more visibility.
- E-commerce business should be planned systematically on the growing audience and increasing visibility.
- Pinterest allows users to have direct interactions with the audience and to get the valuable feedback.
- The growing referral traffic can become part of e-commerce marketing.
However, one cannot expect direct sales on the Pinterest but it makes business foundation stronger by getting more leads and by converting leads into sales.
- Use More Pins and Get More Attention
Follow the tips to make Pinterest look like Ecommerce Business Website:
Start creating informative pins of the products and services offered.
The pins are highly effective in generating interest among Followers and buyers.
Use Pin button on every page of website & encourage visitors to follow Pinterest site.
Even the information about Pinterest can be shared on popular social media sites.
Create interesting posts, informative topics, announce competitions and context.
Keep promoting the Ecommerce Business Website along with the best products available.
- What Are the Advantages in Creating Pinterest Business Page?
In order to use the Pinterest for the business, one should create Pinterest business profile instead of usual Pinterest Personal profile. The main advantage Pinterest business profile offers is of creating and running the business campaign for Ecommerce Business Website.
In order to get the confirmed Pinterest business page, one needs to specify the website address. The business profile for the specified website gets created with additional options and extended features which are not at all available for the personal profile.
- Rich Pins Get More Attention.
According to the research conducted on various social sites, to find which site attracts more attention of the visitors, it is found that the Pinterest pin with price tags gets 35% more likes.
Rich Pins allows the price of the products to be added along with the product descriptions.
Rich Pins display product information of the products selected along with the stock details.
Rich Pins can be customized according to the product features or visitors requirements.
- Attract the Followers and Keep Them Engaged
Generally, the principle of any social media site is to attract the follower and keep them engaged with interesting content. To attract followers on Pinterest, first find out about the active Pinterest competitors and details of their products.
Try and engage competitor’s followers by replying the queries and responding to the comments.
Always thank new followers and also the visitors who Re-pin or like the pins, products or images.
Generate interest among the followers about products by conducting contests and announcing various offers.
- Display and Share the Content Wisely
Pinterest helps in getting more followers by creating interest and curiosity among the visitors about the products offered from the Ecommerce Business Websites. The content should be interesting and exciting. It should display the images and information about competitors, about other users who keep liking and sharing the pins.
The relevant information in terms of text, images and info-graphics should be displayed cleverly, by matching the visitor’s choice and interest. Pinterest business page can be made attractive by displaying information about competitors having similar business. It helps in extending the social network and establishing new relationships.
- Let Us Keep Boards and Pins Systematically.
The boards should be created depending on the various categories to be used for the products. Organizing the pins systematically on the boards helps the followers in understanding the range of products offered along with the specifications.
Boards help in connecting the pins and to the Ecommerce Business Website which keeps generating the flow of visitors from websites to Pinterest and from Pinterest to the websites.
The Pinterest business page looks well organized when the boards and pins are placed systematically with variety of information in terms of text, images, audio or video links.
- Followers Prefer High-Quality Images.
Why Pinterest has become highly preferred and most popular today? It is because of its style of displaying boards and pins in colorful image formats. The visual effect enhances the quality of pins displayed. It is found that the followers spend more time while watching large sized, high-density images than reading only text.
The taller-in-size and wider-in-size images are preferred by the followers and such images get more likes when compared with the smaller images.
- Using Pinterest as SEO Tool for Ecommerce Business Website.
Pinterest generates high-quality referral traffic to the website and so it is called as SEO tool of the website. Pinterest allows website URLs, website references and descriptive names of the products. It also allows effective usage of keywords on the boards and pins, while naming the images and describing the products. It effectively manages the website by getting higher traffic.
Pinterest analytics tool is available for the business profile and it can be used to analyze the performance of the Pinterest in terms of Pins, Re-pins, likes and comments.
Conclusion: Pinterest is the most effective social media site which manages the Ecommerce Business Website effectively with the help of its inbuilt features. It generates higher interest among the followers and helps in building the brand for the products. It organizes and manages the e-store and keeps the business standards higher.