When we go out, either to the market or to a restaurant or to the picnic, we are mostly connected with mobiles and tablets. It has become essential for us to have mobile which is not a mere life-style. Mobiles have become ubiquitous today. Most of the people use it either for online shopping or for watching latest news or even to post messages on Facebook and for many other reasons. If everyone around us is using the mobile technology, then why not to adopt it for the business that we are running? It helps in growing business and extending the network.
Most of the tasks which were performed on the desktop computers earlier are easily managed on smartphones and tablets. Today mobiles are used, for surfing the net, chatting with a friend or for online purchase and it has changed the outlook of the lives of the people.
Earlier websites designed for the business were mainly for desktop computers only. But as the use of mobile technology increased, the website for desktop was added with a separate website for mobiles. But today, it is the need to optimize the websites for desktops along with other devices such as mobiles and tablets. The website should fit and get displayed well on all the different screen sizes. The single website design which fulfills the requirement on all different devices such as desktop, laptop, palmtop, tablet and mobile is called Responsive Web Design.
Every businessman who is either having a website or going to make a website for his business should think of increasing usage of mobile internet services which is the biggest advantage in the internet marketing and in business development activities. The year 2013 was considered to be the year of responsive designs and according to a survey the usage of desktop, devices starts reducing further giving rise to mobile technology.
Responsive Web Design technology offers latest mobile advantages and also adjusts the website along with its content, to various devices depending on the usage by the people. The responsive website is flexible, adjustable and user-friendly.
There are few points – why anyone who is having a website for any reason has to convert to Responsive Web Design. Lets us discuss each point in brief.
1. Google Favors Optimized Websites
Google search engine which is ruling the World Wide Web, always asks its users to have Responsive Web Design. According to Google guidelines mobile and tablet users are the best while presenting the search results on the optimized sites. The responsive structure is highly recommended while searching local services using mobiles and tablets. Most of the searches are effective on the mobile devices. And according to SEO specifications, having one responsive website is much better than having separate websites for desktop and mobile devices. It also helps Google crawler to work efficiently, to index and organize the web content.
The mobile to desktop communication compared to mobile to mobile communication creates lower user-experience, which can affect the page rank of the website.
2. Responsive Design Reduces Cost And time
In case, having two websites for desktop and mobile needs to spend more time in managing each website. Each of the websites will have separate SEO tools, Analytical procedures to follow and separate online campaign. It also generates various reports and the facts relating to the performance of websites in different modes and devices.
It requires more time to manage both websites separately and also it increase the cost of maintenance of both the websites. Sometimes it is like managing one website at the cost of two. Responsive Web Design reduces the cost and also the time by effectively managing only one website.
3. Social Media And Blogging Attracts More Mobile Users.
The effective usage of social media network and SEO based blogs generate interest among the visitors and can enhance more traffic to the website mainly by using mobiles or tablets. In a recent study, it is found that most of the online shopping deals were done over the mobile phones.
According to the principles of SEO, Responsive Websites are the best, most effective and easy to maintain. The websites have user-friendly navigation which is easy to use and understand. Keyword search becomes effective since it gets easily available on mobiles and tablets.
4. Reduces High Bounce Rate
Most of the non-responsive websites will have high bounce rate, due to its irrelevant or inappropriate content. But the Responsive Websites once get fit in the mobile or tablet, and starts responding to the search engines queries, reduces the high bounce rate gradually. The ranking of the website drops lower when the bounce rate goes higher.
5. Responsive Website is for Future Generations
Responsive Website is designed according to the size of screen and not the size of device. In the future as the technology gets advanced and the newer devices will come in the market, the responsive web site will remain fit and flexible as ever. The responsive website is here to stay for future generations with Google analytics to support it and SEO specifications to make it effective.
6. Find Out Who Visited The Website Recently
With the latest technology of Google Analytics, One can see the list of people visited the website. It even allows the details of the visitors activities such as how long the visitor spent time on the website, which pages and options he clicked. It helps in understanding the flow of traffic and to keep improving the website.
7. Responsive Website Design is cost-effective.
Initially, it takes time to implement the Responsive Web Design. It also costs money to make it work. But once if you have a well designed light-weight responsive website published for you, it starts helping positively by getting better business prospects and it does not cost much to maintain it over a period of time. It keeps giving high returns every now and then.
8. Pay Per Click Benefits for Responsive Design
Pay per click benefit offered by Google AdWords is a major advantage for the responsive design. Unlike earlier now the Responsive Web Design can handle the whole website by targeting different devices under the same plan. PPC can manage the business with higher flexibility and complete control. The change in handling the ADWords campaign offered by Google is the biggest one in last ten years.
For a long lasting business, we need to invest, we need to maintain and we need to improve. Responsive Website Design will help in running the business smoothly. By using the Internet marketing techniques, it keeps getting visitors to enhance the traffic and it allows getting more benefits with its lower maintenance and higher flexibility which can fit the future generation.