Are you confused in launching your mobile marketing strategy? If your desire is to succeed in the present market, you have to join in the latest mobile marketing trends.There’s no doubt about the power of mobile marketing at the present age. As mobile users and technology continue to grow, mobile marketing is continuously evolving to achieve many milestones of success.
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The recent surveys show us that, more than 50% of the total google queries comes from mobiles. It is also proved that more than 80% of revenues raked by ads in Facebook came from mobile users. Therefore, I have rounded up a list of top 10 mobile marketing trends you must follow to reach the top.
It is one the most successful social platform for sharing photos and short videos. Instagram is now rolling out ads for companies and organization like yours who are interested in placing them on their application.
So why do one ever put out ads on a photo sharing app? Well, the most attractive thing about this awesome platform is its reach and popularity.
When Facebook bought Instagram, the users almost doubled. Now almost everyone is on Instagram. You can use the same targeting which you used by Facebook ads, just import and apply it to Instagram. By paying a small amount of fee, you can post pics, videos and post a link to your website.
In the last few years, we have witnessed a huge number of apps using global positioning system of your smartphones. GPS helps in locating the exact geographical region of your potential customers. Companies use this information and provide each customer with unique services and offer based on their location.
In this way, your company can provide more personalized contents to each of your users. Thus, you will be reaching out to a wider audience. This would furthermore expand your company’s horizon. With the introduction of smart watches and other smart wearables, your location-based advertising strategy is sure to gain new grounds.
So, Equip yourself Smartly and you shall take your marketing to a whole new level.
This is one of the best mobile marketing trends out there. Change all your conventional way of marketing as the market is super dynamic.
Your entire customer base nowadays prefers watching movies and tv shows on their smartphones than on their T.Vs. Thus, you should test and experiment with various methods to capture your user’s attention.
Mobile videos play an important role in this genre. Visual aids are obviously far more attractive than other aids. Therefore, most companies are quickly adapting to this change by shifting to video advertising to redirect the users to their app or website.
For instance, the user base of Facebook has jumped to 900 million from 400 million in a matter of 3 years. More than 70% of the Facebook users logs in to the website on a daily basis. This makes the paid advertising and promotion made on Facebook all the more powerful.
Your sure shot success platform is through investing in one of these social media. By doing so, you will definitely obtain a steady traffic and boost your subscriber rate.
This is yet another hottest mobile marketing trends that are out there. If you are a business owner and if you sell services or product then this is a feature that you definitely don’t want to miss.
The revenue raised by the mobile-based payments are about to reach around $142 billion in the US alone. Mobile-based payment schemes are one of your user favorites and are on the rise.
You should positively include behavioral analysis to know the marketing trends of your users. In this, you can easily track your users and learn about the sites and contents your customers access on a daily basis. Analyze your users for a month at least. Collect data on which sites they are visiting more and how long they stay there.
You can then use this information to present ads which are a response to thorough analysis of their behavior.
All the technological giants have already grown and has invested in virtual assistant concept. For instance, Microsoft has already launched Cortana. Windows 10 OS commercially released Cortana for all its users, this is a voice-powered search engine.
Google has followed this with their personalized voice search assistant called Google Now and Apple already has it’s smash hit virtual assistant called SIRI.
Facebook is the next to enter this bandwidth and is already taking actions to launch ‘M’. The main goal of releasing all these is to provide personalized information right on the fingertips of your users. This makes an effort to address your customer even before they make a request.
Utility apps are something that makes effective and better use of your customer’s time. This is exactly what your users want out of their apps at present.
Today’s utility app should be able to track the number of steps taken by users, keep up to date weather and make To Do tasks.
Modern users want a dedicated mobile app rather than a website which is optimized for mobile screens. Making mobile apps will act as an SEO for your app.
This tiny mobile app will also make it very easy for your customers to find you.
The best method and one the highest leading mobile marketing trends are none other than promoting the app with the help of advertisements.
This is one of the best strategies that can be followed by small businesses and start-ups to make it big in the market. You can promote your app by advertising in other popular apps. For instance, many apps are promoting themselves on the popular social media websites such as Facebook and Twitter.
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Follow these 10 best mobile marketing trends that will take your small business/ start-up to the top. Above all strategies and methods, you should always fix up your goal and achieve it.