Do you want to make it big in online money making? Then follow these 5 most unbelievable mobile marketing success stories that the world has ever witnessed.
Mobiles have opened up a new world of communication. There are now a higher number of smartphones than the total number of people. This makes smartphones a perfect leverage for business firms like yours to utilize this for marketing.
So, read on to have a glimpse at the success stories of these 5 Great Brands. Learn the simple things they did to make it BIG.
Image Credit: business2community.com
When the smartphone craze slowly started to take over the world, Starbucks was the first business firm to identify it. With the release of Android OS and its range of affordable smartphones, the company was convinced about its viability. It is from then Starbucks began implementing mobile payments for quicker and easier coffee buying experience for its customers.
Today Starbucks has a fully functional beautiful app on every OS out there, which support online payment. The Starbucks application features a digital wallet in which you can deposit cash up front.
So, whenever you enter their stores, all you have to do is show your QR code or barcode on your app. A machine scans this code through your smartphone’s screen. Money gets instantly debited from your digital wallet. The whole process takes less than 15 seconds.
Thus, there is no more hassle of getting the purse, looking for a change or getting receipts. Everything is virtual and fast. This also increases the visiting frequency of you as a customer because it is hassle free. You have already paid up front for all your coffees, so why visit any other coffee shop?
American Red Cross
Another example for one of the most successful mobile marketing success stories come from American Red Cross. During 2010, a massive earthquake shook Haiti which resulted in the death of more than 300000 people.
American Red Cross started an SMS campaign and raked in millions of dollars. They were able to control the outcome of this disaster. The campaign they run used SMS to generate fund for the relief. They asked mobile users from all over the world, to send HAITI to a specified number.
This would make them donate $10 for the campaign. The donation process was so simple and easy that this campaign saw a 100% rise in the first time donors.
McDonalds is the next intelligent company that visualized the potential of smartphones. Thus, they decided to jump on the bandwagon before the roar ceases. Instagram was an instant hit among the mobile users as soon as it was released.
The application allowed the users to post their pictures and videos. They could also apply various filters to enhance and beautify their photos. McDonald joined Instagram in 2013 and encouraged fans to post videos or pictures eating their burgers.
They offered discounts and rewards if you shared your image with a McDonald dish. They also used the application to educate and announce new dishes, meals, and changes that happen within the industry. With mobile marketing and mobile advertising, they are getting a step closer to achieving a pure monopolistic industry.
Thousands of people run the London marathon each year. Many million watch it from the sidelines and on the television. This figure seemed interesting to one of the giant sports and fitness industry, Adidas.
Adidas saw this as an opportunity to attract a huge number of audience and new customers. They provided a perfect marketing strategy. This is the beginning of yet another mobile marketing success stories in making.
Adidas created an application with which anyone could track the results of their favorite runner from the marathon. Adidas sponsored shoes carrying RFID tags. All you had to do now, is enter the number or name of your favorite runner and bam!
Your screen spoke up with all the details and results including the runner positions, meter covered and everything. Millions of people tuned into their application. This turned out to be a massive promotional marketing stunt by the Adidas brand.
Dominos is no stranger to mobile marketing. Their mobile marketing success stories are amazing enough to be added on to this list of top 5 success stories.
Dominos did not have a comfortable journey in the social media world during its initial launch. A couple of employees posted videos and images that had a huge negative impact on the company’s reputation.
So if anyone should be afraid of trying new technology, it should have been Dominos! But this bitter experience did not seem to dampen the spirit of this awesome Pizza Giant. They became active in the social media and mobile media like ever before.
- First of all, they came out with a YouTube channel that encouraged people to communicate with them.
- Communication was encouraged by the company through various channels including comments and social media profiles. This incredible campaign seemed to have a positive effect. As this increased the interaction and interest of customers everywhere. It gradually changed their attitude towards the company.
- Secondly, after they regained their trust they came out with a beautiful mobile application for their customers. This application allowed you to choose meals and dishes from their large array of food collection. You could now pay for your dish through their user-friendly app.
- Ordering a pizza from Dominos takes a matter of few seconds. Although they have a huge spread to offer with millions of combinations.
Each of these top 5 mobile marketing success stories that you read are sure to inspire you. If you have a small or medium sized business trying to make it big in the real world adhere them.
As we move on to the age of mobile marketing, it opens a million of possibilities no matter which industry you’re in. There are always mobile marketing strategies that would work for you. Just make sure that you don’t get lost while planning. These 5 brands started out on a low scale and made it huge through their mobile marketing strategies.
So why can’t you? Share with me your success story and get recognized.