Twitter for business is an ideal form of marketing today. The number of people using Twitter today has crossed over to 300 million active users. More than 600 million tweets have been made per month. Most of the e-Commerce business related tweets keep targeting the customers. The targets can be achieved and the customers get engaged on a regular basis which results in higher returns.
Most of the people use Tweeter mainly to check what is happening around in the world. The latest information, news items, and the current stories are always displayed in the form of tweets. Also, Tweeter is a powerful tool to combine different sales and marketing strategies effectively in running the business at all levels.
The features of Twitter are standard but what is more rewarding is the way we use it for targeting the group of followers, converting them into prospective customers & to generate better e-commerce business.
Let us discuss the features one by one and learn about the magical spell of Twitter.
Gold mine for e-Commerce
Most of the online and e-commerce businesses consider Twitter as the gold mine for offering better business opportunities. Once you know the working of Twitter effectively, it can help your business by extending the social and business network, enhancing the capabilities to reach people across the globe and double your revenues with a constant increase.
It can keep the customers engaged with interesting tweets and keep the sales going higher.
Micro-blogging platform of Twitter
Twitter offers the initial encouragement to any business. When the business reaches to the people from different communities and various groups, where every common person has a voice to express and will to participate in the on-going actions.
The micro-blogging platform of Twitter works for the business in different areas of work and helps the businessmen in making new marketing plans. One can easily get connected with common people, friends, fellows, competitors and even the celebrities and the favorite brands directly.
Micro-blogging makes Twitter more powerful and highly effectual while planning sales and marketing strategies.
Effective communication for B2B business
Twitter opens the doors of direct communication where participants can express their views or can be a part of the trending and trolling. Twitter is not a platform that can support any business deal or e-commerce business, people neither sell nor buy any product but yet it is one of the powerful tools of communications.
Twitter helps to build relationships, to bring people closer to a cause and to build trust among them. Once you understand the rules of Twitter and use it for expanding your network, only then you can think of opportunities which can help in expanding your B2B business by multiplying your profits.
Once you start using Twitter, take your time in understanding the proper usage of the application, and start building the network first for yourself and then for the business. Do not expect that the e-commerce business will start flourishing immediately as you logged into Twitter but it will happen soon when you start using all the techniques along with foremost features.
Create brand image and strong profile
When using Twitter, you should not aim for the personal use or social cause but to extend the business further by enhancing the sale of products and services. It can help in creating a brand image for your products and services offered.
First thing is to create the required official account for the business under the company name. Make use of the options given below which helps in creating the necessary Twitter account for your business. While deciding to use Twitter for business, you should make use of all the options effectively by defining the purpose of business and by creating the account for the company.
- Twitter handle is the name of the Twitter account which can be created under the name of the company. It is always shown in your profile.
- Profile picture adds value to the account. It can be image or logo of the company which makes the profile more meaningful.
- Header images always displayed the image which can show the physical presence of the company by displaying office or company image on the header. Even the images of products which reflect the business are best to use.
- Bio: This option is to describe the profile of the company or business in 160 words. Keep the content free of fancy and descriptive matter. Write wisely about the company, products, and your goals. The use of keywords and related phrases are most useful while defining the outline of the services. It helps in getting interested in your business.
- Location: Here you can define the location of the company either with a detailed address or by giving the details of the website and blog links.
Your objective on Twitter is to make sales. For this, you need to establish trust by building a strong brand image. Your Twitter profile is a great place to start your branding activities.
The profile should be defined properly with valid company name and images which can represent either identity of business or identity of the services offered. The authenticity of the account can be established by giving the personal contact address or the valid website link in detail which helps in connecting with the prospective buyer.
While creating the account, all the required options should be defined well to complete the profile and it makes the interested people start following the account enhancing the possibilities of B2B business.
Twitter cards for higher online sales
The outstanding feature of Tweeter is the Tweeter cards which offer more information about the products. It helps in getting the attention of the people who are interested in knowing more about the products. The cards can be used on the websites along with the products. The cards are not limited to 140 characters like the standard tweets but it can describe the products along with images and price and its features. The medium sized snippets help in getting the viewers attention.
Most of the online users find it better to have the products with all the required details. As the online shopping has become popular, most of the net-savvy people love to find more about the products available on the website along with descriptive Tweeter cards. It enhances the interest of the people in the B2B business and it helps in having better deals and sales.
Tweeter does not restrict to any particular e-commerce business. From a fashion designing agency to a B2B application development company to a freelance content writer, it deals with all the different types of businesses effortlessly.