Is domain name of any worth? The very simple answer to the question can be the domain name will be as worth as the person is willing to pay for it. Though you will find the answer very strange but it is true.
To find the real value of a website, we have to find its monthly ROI! It is needed to understand the performance of the website and the direction in which it is moving.
Also, we need to know how successful is the website in making its impact over the concerned area of business. The value of domain name gets affected by the factors closer to websites.
Factors contributing to the value of domain name:
The domain name can play very important role in making and promoting the website. It can affect the website completely if by chance the domain name gets spoiled.
The domain name resembles other websites involved in illegal activities can have a negative impact on the website.
Legal issues can hinder the chances of the domain names getting popular. Most of the people avoid visiting the websites having confusing or controversial domain names.
Getting panelized by the search engines can be the reason which reduces the value of the domain name due to over use of keywords resulting in the spam involvement.
Value of the domain name keeps changing:
The value of the domain name can be higher or lower, depending on the extension it uses. Earlier the extensions such as .com and .net were highly preferred and cost more.
The value of domain name mainly depends on the user preferences and the on-going trends.
The domain names can have the keywords and phrases related to the products relating to the websites which can help in branding the website.
How old the domain can be?
The age of the domain name too matters while deciding to use it. Older domain name comes with history and sometimes it should be used carefully to overcome previously made mistakes. But the value of domain name does not change just because it is too old.
May be buying the domain name of a successful website can have a higher price and more challenging to use it and to fulfill the expectations of people who keep comparing it with the earlier website with same domain name.
Personal preferences make domain names unique:
While deciding the suitable domain name for the website, mostly it matters with personal preferences, ideas, and beliefs which help in choosing domain names effectively.
Personal submission and ideas can help in creating the unique and exceptional domain names which can depend on personal suggestions.
The domain names having simple and easy to remember names are highly preferred by the website owners and also the visitors.
The domain names which are identical to the famous websites and portals can be highly in demand due to the resemblance with popular sites.
The longer domain names can be preferred by keeping in mind the nature of the business offered, the name of the company, its location, and quality of work.
When the required word is not available, the domain names can be preferred with hyphens too.
Even people prefer to have two hyphens in the domain name while using the keyword, which makes the domain name absolutely unique.
The domain names using negative phrases or embarrassing words attract less traffic and most of the users feel shy when such names show in the browsers’ history.
The domain name essentially plays a vital role in attracting the people towards the website. The domain names which are meaningful, precise and easy to remember have a higher value than rest of ordinary domain names and useful in branding the website.