Bounce rate is a term which is mostly misunderstood by most of the Bloggers. But the actual meaning of a Bounce rate is the number of visitors visiting your first page or landing page of your website and move on without further visiting any other pages. In other words, it can be said that “Number of viewers just attending the landing page”. This can be made clear with the help of Google Analytics which shows the percentage of Bounce rate of your site. For example, if your web page bounce rate is only 60% then it means that 60% of people have visited only the first page of your site.
Thus, in order to reduce the bounce rate, let us check the 10 useful working methods below:
- Always post attractive and well-defined contents:
This is a very important thing that every blogger should follow. Never post any contents in which you are not confident. Post only best and highly attractive content. This is because highly attractive and well-defined contents will drive your followers or viewers to be more interested to read other articles too. This way they will visit other pages in your website.
- Post previews on your home page:
Posting preview of your articles in your home page will definitely drive your followers to the next page. In detail, show only the preview of your latest articles on your home page. Place a “Read more” button at the bottom of the preview. By clicking the read more button, the viewer will directly move to the other page of your website. This will, in turn, reduce your bounce rate since all the viewers will start to view all your pages.
- Stop subscribing to advertisements that bring less traffic:
This is obviously true. Stop subscribing to the advertisements or unsubscribe them to really see reduced bounce rate to your site. This is because advertisements are one of the main attractions to drive someone to your website. Thus, the advertisements which won’t help your website to grow is useless and so immediately unsubscribe them.
- Make sure your backlink keyword is right:
Backlinks are nothing but redirecting from one website to another. In such cases, if any backlinks redirect to your site, make sure that your web page is related to the “backlink keyword “. For example, if the backlink is “Car above $20,000”, then the landing site of your website must definitely have an article related to “Car above $20,000”, if not the users will immediately get out of the site.
- Highlighted Headings and keywords:
This is very important while you post an article. Highlight the heading and keywords of the article in bold.
- Try to write contents precisely:
This is a tricky way to reduce the bounce rate. Try to understand that visitors do not visit other pages due to the lengthy article on the landing page or the first page they visit. Thus, try to write and post precise articles that is easy to understand and interesting to read.
- Keep your menus interesting:
If you want to make your visitors visit other pages of your website, then design your menus as interesting as possible. For example, instead of “About us” menu you can design as “Do you wanna know about us?”.
- Use visually appealing images:
Any visitor will visit a page first viewing at its appearance. Thus, make your page as interesting as possible with attractive images and photos that are relative to your content.
- Add Facebook like button to your page:
This is also a very tricky idea in order to bring more interested viewers to your site. Add Facebook like button which will help your content to be shared across the Facebook social network. In this way, you may get more fan followers from Facebook who may even go through your entire website.
- Create your own video:
This is really an awesome idea to reduce bounce rate of your blog or website. You can create a short video depicting the importance of your website, your menus and sub menus. Those people who have gone through this video can visit your other pages.
Thus, above are the 10 simple tips to reduce the bounce rate on a website. If you sincerely follow the above steps, it is sure that Google analytics will show less amount of bounce rate for your website. Please share your views and concerns with us in the comment section and do share this post with your friends.